How to Get the 2016 Nike Mag
October 04, 2016
The Nike Mag, complete with “Adaptive Fit,” to be released in partnership with The Michael J. Fox Foundation in effort to speed a cure for Parkinson’s.
Almost 30 years ago, Nike inspired a future vision of footwear — an individually responsive shoe that senses the wearer and adapts on its own. The Nike Mag, famously worn on the silver screen by Michael J. Fox, quickly became a cultural icon.
Today, Nike and The Michael J. Fox Foundation proudly announce the release of the 2016 Nike Mag — a limited-edition release of only 89 pairs available globally through an online draw — to once again channel the excitement of the Nike Mag to raise awareness in the fight against Parkinson’s disease and the Foundation's tireless efforts to speed a cure.
Nike first partnered with The Michael J. Fox Foundation for Parkinson’s Research in 2011. A version of the shoe was built for the Foundation and auctioned, raising nearly $10 million in 10 days — 100 percent of which went to fund critical Parkinson’s research. Last year, Nike realized the future by hand-delivering the first adaptive Nike Mag shoes to Michael J. Fox.
“Though it initially shared only a few seconds of screen time with Michael, the idea behind the Nike Mag unlocked something much bigger at Nike,” says Mark Parker, Chairman, President and CEO, NIKE, Inc. “It sent us down an uncharted path of innovation, but it also opened our eyes to our ability to fight some of the world’s biggest challenges. We feel privileged for the opportunity to raise even more awareness for the fight against Parkinson’s.”
Nike took the first step in bringing adaptive footwear into more sports this spring with the introduction of the Nike HyperAdapt 1.0, a performance shoe that automatically laces and fits to the unique shape of each athlete’s foot.
The 2016 Nike Mag combines the archetype invention with new technologies developed for the HyperAdapt 1.0. The result is an individually responsive system, called Adaptive Fit, that senses the wearer and tightens or loosens accordingly.
How to Get the Nike Mag
The 2016 Nike Mag is a limited-edition release of 89 pairs.
The majority of these will be available to residents of the United States and Canada through a digital draw process. Entrance to The Draw is via nike.com/mag or via the Nike+ App, with each entry granting equal opportunity to win a pair of the Nike Mag. Tickets are $10 donations to The Michael J. Fox Foundation. There is no limit to the amount of tickets that can be obtained per individual — the more tickets, the greater chance of winning. The Draw will begin on October 4, 2016 and end October 11, 2016. Winners will be notified October 17, 2016.
One pair of the Nike Mag will also be auctioned live in each of the following three places: Hong Kong on October 11, 2016; London on October 14; and in New York on November 12 at The Michael J. Fox Foundation's benefit gala, "A Funny Thing Happened on the Way to Cure Parkinson's." One pair will also be available in a public draw; entry will be exclusively at Nike Town London from October 15 through October 16.
Harnessing the Energy of the Nike Mag to Help Speed a Cure for Parkinson’s
Most importantly, 100 percent of the proceeds will go to The Michael J. Fox Foundation and drive critical research to accelerate development of a cure for Parkinson’s disease.
One in 100 people over 60 will be diagnosed with Parkinson’s disease, a chronic, degenerative brain disease affecting an estimated one million Americans and five million individuals worldwide (second only to Alzheimer’s in prevalence). While classified as a movement disorder whose symptoms typically progress from mild tremors to serious physical disability, Parkinson’s also gives rise to disabling non-movement-related symptoms including depression, cognitive impairment, pain, fatigue and digestive issues. Current treatments mask some symptoms but lose effectiveness over time and do not slow disease progression.
Michael J. Fox founded his eponymous Foundation in 2000 after publicly disclosing that he had been diagnosed with Parkinson’s at age 29. His stated goal: Find the cure and close the Foundation’s doors. The organization today continues working at an urgent pace to identify and drive the most critical research, and to mobilize the Parkinson’s research and patient communities to take part in our work and help speed vital progress toward a future without Parkinson’s disease.
About The Michael J. Fox Foundation for Parkinson’s Research
As the world’s largest nonprofit funder of Parkinson’s research, The Michael J. Fox Foundation is dedicated to accelerating a cure for Parkinson’s disease and improved therapies for those living with the condition today. The Foundation pursues its goals through an aggressively funded, highly targeted research program coupled with active global engagement of scientists, Parkinson’s patients, business leaders, clinical trial participants, donors and volunteers. In addition to funding more than $650 million in research to date, the Foundation has fundamentally altered the trajectory of progress toward a cure. Operating at the hub of worldwide Parkinson’s research, the Foundation forges groundbreaking collaborations with industry leaders, academic scientists and government research funders; increases the flow of participants into Parkinson’s disease clinical trials with its online tool, Fox Trial Finder; promotes Parkinson’s awareness through high-profile advocacy, events and outreach; and coordinates the grassroots involvement of thousands of Team Fox members around the world.
For more information, visit us at michaeljfox.org, on Facebook or Twitter.
The Complete Nike Mag Price Guide
Nike has no shortage of iconic sneakers in its 50-year-plus history, but few have transcended into pop culture on the level of the Nike Mag. The sneaker was made famous thanks to it automated lacing seen in the 1989 movie Back to the Future Part 2, but never technically existed until 22 years later when Nike finally launched it for the first time on Sept. 8, 2011.
Much like the original from the movie, that version didn’t actually have functional auto lacing, but it did light up, and it inspired collectors to spend big money in order to acquire a pair. 1,500 pairs were auctioned off on Ebay (along with a handful of pairs individually auctioned at international events) with the entirety of the proceeds going to the Michael J. Fox Foundation for Parkinson’s research.
Despite the huge success of the initial auctions (which raised a reported total of $9.4 million when combined with additional donations), fans still clamored for a fully functional pair of auto-lacing Mags. That wish finally became a reality in 2016 when 84 of 89 self-lacing pairs made were raffled off via $10 tickets. This time around, the campaign raised an additional $6.75 million for Parkinson’s research.
While a tremendous amount of money has been raised for charity thanks to the Nike Mag, Parkinson’s research isn’t the only entity that's benefited from the Nike Mag. Resellers of the shoe have seen major returns on their investments.
In honor of the 28th anniversary of Back to the Future Part 2's original launch, and the world's introduction to the Nike Mag, we’re taking a look at the current resale value of both versions of the shoe. And if the real thing is a little steep for your bank account, we’ve included some notable alternatives to get a similar look for a lot less.
limited-edition shoe created by Nike
|Inception||2011; 10 years ago (2011)|
The Nike MAG is a limited-edition shoe created by Nike Inc. It is a replica of a shoe featured in the film Back to the Future Part II. The Nike Mag was originally released for sale in 2011 and again in 2016. Both launches were in limited quantities. The 2011 release was limited to 1,510 pairs, while the 2016 release was limited to 89 pairs.
Nike has stated Mag is not meant for heavy activity and should not be worn for recreational purposes. They were produced mostly for display.
Back to the Future, the first in a trilogy of films, was a box office success. In 1989, Nike Inc. designer Tinker Hatfield was asked to create a shoe for the second installment of the series, which was partly set in the then-futuristic year of 2015. The shoe had features that included light-up panels and self-fastening laces.
Over 15 years later, an online petition that asked for the return of the shoes caught the attention of Tinker Hatfield. He and footwear innovator Tiffany Beers (designer of the Nike Kyrie sneaker line) worked on the redesign for approximately six years and had to restart about three times. After thousands of hours of work, the shoes were a replica of the 1989 Nike MAG worn by Marty McFly. The shoes feature an electroluminescent out-sole, space age materials, and a rechargeable internal battery good for 3,000 hours. They are the first rechargeable pair of footwear made by Nike. Power laces, a prominent feature of the shoe in the film, are not present, however Nike released a statement stating that they "Took inspiration from the film" to make the shoe.
A limited quantity of 1,500 pairs were auctioned on eBay on September 8, 2011 and all proceeds were being dedicated to The Michael J. Fox Foundation for Parkinson's disease research. Online sales of the shoe ranged between US$2,300 and US$9,959. Ten additional pairs, packaged in presentation boxes, were sold exclusively by Nike at live auctions around the world, for a total of 1,510 pairs.
A total of US$4.7 million was raised from the online auctions.Sergey Brin, co-founder of Google, and his wife Anne Wojcicki agreed to match all donations of the Michael J. Fox Foundation, up to US$5 million up to the end of 2011. This brought the total proceeds from the online auctions to US$9.4 million.
While Tinker Hatfield was working with Nike, according to his research, basketball athletes were hurting their feet by lacing their shoes too tight in their games on and off court. He wondered if there was a way to eliminate that, make a shoe that would lace automatically to adjust to your foot specifically. That is when he started working on a self-lacing technology that was later on named, E.A.R.L. (Electro Adaptive Reactive Lacing). When the technology was developed, they were originally going to release it first on a basketball shoe. However, Tinker Hatfield ended up putting it in the Nike Mag to fulfill the public's wish. Then on October 21, 2015, which is the same date Marty McFly visited the future in Back to the Future Part II, Nike unveiled a self-lacing version of the Nike Mag which was scheduled to go on sale March 20, 2016. The release was delayed to October 4, 2016. Michael J. Fox was the first to get the shoes from Nike in October 2015. On October 4, 2016, Nike opened a raffle for the Nike Mag through the RallyUp fundraising platform, where anyone could purchase a ticket for $10 (unlimited entries), but the raffle was limited to 89 pairs. All proceeds would be donated to Parkinson's research. Nike raised an additional $6.75 million for the Michael J. Fox Foundation for Parkinson's Research.
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- ^Kim, Susanna (October 21, 2015) Nike Sending First Back to the Future Self-Tying Shoes to Michael J. Fox. ABC News
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Mag price nike
.We wear-test the self-lacing Nike MAG. It's awesome!
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