Walmart belgium

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Brooklyn, N.Y. (August 3rd, 2020) – The Brooklyn-based food startup Belgian Boys is bringing new breakfast options to Walmart shoppers in the New York and South East markets, with crêpes and bite-sized pancakes joining the chilled breakfast options found on the highly-shopped refrigerated perimeter of the store. The move follows a successful sales test of the two products in a Walmart incubator program in 2019 and 2020.

“Retailers in the U.S. traditionally sell breakfast items as frozen, but growing up in Belgium you would always find these items sold chilled,” said Belgian Boys co-founder Greg Galel. “We saw this placement resonate very well with Costco shoppers in the Bay Area where we have had several successful rotations of breakfast items sold refrigerated as opposed to frozen.”

Belgian Boys trialed the products in 65 Walmart stores in 2019 and 2020, and exceeded velocity expectations. The fresh breakfast set, a high-traffic area of the store, represents a huge opportunity: The 2020 State of the Specialty Food Industry Report showed the refrigerated category was the fastest-growing specialty food retail department, with an 11% growth rate. The Belgian Boys ready-made crêpes and bite-sized pancakes will be merchandised in Walmart’s refrigerated dough section, where biscuits and crescents are typically carried. 

Belgian Boys trialed the products in 65 Walmart stores in 2019 and 2020, and exceeded velocity expectations. The fresh breakfast set, a high-traffic area of the store, represents a huge opportunity: The 2020 State of the Specialty Food Industry Report showed the refrigerated category was the fastest-growing specialty food retail department, with an 11% growth rate. The Belgian Boys ready-made crêpes and bite-sized pancakes will be merchandised in Walmart’s refrigerated dough section, where biscuits and crescents are typically carried. 

“At a moment when we are seeing a significant uptick in refrigerated foods sales, our heat-and-serve crêpes and bite-sized pancakes offer a breakfast that was previously only available on the weekend, but is now easy enough for every day,” says Belgian Boys CEO Anouck Gotlib. “Consumers are looking for a convenient breakfast that is a bit of an indulgence—without throwing their preference for natural, premium ingredients out the window. We are thrilled to partner with Walmart to deliver such products.”

Belgian Boys bite-sized pancakes and crêpes are made in Belgium with Non-GMO, premium ingredients, are Kosher certified, nut-free, and contain no high fructose corn syrup, artificial flavors, colors, or preservatives.

ABOUT Belgian Boys: 

Our story begins with Skinny & Chubby, two childhood friends transplanted as adults in New York City, where the world was at their fingertips—but the delicious European goodies of their youth were nowhere to be found. They dreamed of introducing America to treats made from premium, whole-food ingredients, with just the right touch of sweetness and the feeling of home: From this snack nostalgia, Belgian Boys was born. Skinny and Chubby now  manufacture delights for every time of day, from breakfast to dessert, all made in Europe for sharing worldwide. With whimsical “disruptive” packaging, indulgent flavors, and a dose of fun in every sweet, join the Belgian Boys as they stir up trouble and share their love for authentic European treats. 

Contact: Tracy Motz

[email protected]


Facts you didn't know about Walmart

From its beginnings as an Arkansas discount store to its reported placement as the world's largest retailer, Walmart is an iconic American business with more than 11,000 locations worldwide. But there's also plenty you might not know about the corporation.

Check out some facts about the superstore below.

Walmart raises -- with a catch

On Jan. 11, 2018, Walmart announced it was boosting starting salaries for employees to $11 an hour, as well as handing out bonuses up to $1,000 to qualified employees. However, the same day, it also closed 63 Sam's Club locations.

Walmart best sellers

In January 2018, Walmart released some of the best-selling items on by state. While Rhode Islanders buy a lot of Christmas lights, Minnesotans buy a lot of Flaming Hot Cheetos, according to the company, New Yorkers ensure Cheerios as a bestseller.

Name change

Walmart is going to undergo a name change on Feb. 1, 2018, legally changing from Wal-Mart Stores Inc. to Walmart Inc., reflecting the retail giant's shift from physical stores to online and other sales.

Sam Walton's start

Sam Walton, the founder of Walmart, took his first step in retailing in the town of Bentonville, Ark., purchasing a store and calling it Walton's 5&10 in 1950. The location now serves as site of the Walmart Museum.

Walmart's first store

The first Walmart store was opened in Rogers, Ark., on July 2, 1962. The chain had 24 locations within 5 years, all of them in Arkansas.

Walmart expansion

The brand quickly expanded outside of Arkansas, adding locations in Missouri and Oklahoma in 1968, then quickly growing its presence in the Midwest and southeastern United States. It reached $1 billion in sales by 1979, and by the beginning of the 1980s, the chain had 276 stores and 21,000 associates.

Sam's Club

The first Sam's Club location opened in Midwest City, Okla., in 1983, and the members-only subsidiary has around 600 locations worldwide today.

Sam Walton

Walmart founder Sam Walton was named the wealthiest man in America by Forbes in 1985. It was a distinction he hated, telling Fortune at the time "All that hullabaloo about somebody's net worth is just stupid, and it's made my life a lot more complex and difficult." Walton died in 1992 at the age of 74.

U.S.'s most profitable retailer

Walmart became the most profitable retailer in the United States in 1988, with locations in 27 states at that time. Within three years, it would surpass Sears and Kmart as the retailer with the most sales. The chain still holds both titles to this date.

Northeast expansion

In 1991, Walmart expanded into New York State and New England. By 1995, the last U.S. state without a location, Vermont, got its first locations.

Largest Walmart

The largest Walmart Supercenter in the United States opened in Albany's Crossroad Commons in 2008, when the company merged a Walmart and Sam's Club location. The store is nearly 260,000 square feet, about 25 percent larger than a typical location.

Valley Stream death

On Black Friday 2008, Jdimytai Damour, an employee at the Valley Stream Walmart, was trampled to death as the first wave of a crowd of an estimated 2,000 shoppers broke down a door to get to holiday specials. Walmart paid a nearly $2 million settlement with Nassau County as a result of the incident and also paid a $7,000 fine for a "serious violation" of rules to the U.S. Occupational Safety and Health Administration -- after spending nearly $1 million over 6 years fighting the fine.

America's biggest retailer

According to an annual survey of America's top retailers by Stores magazine, Walmart far and away has the most sales, recording more than $362 billion in 2016 in the United States -- triple that of the second-place retailer, Kroger.

Walmart stores

Walmart has 4,692 locations in the United States, with 3,534 Walmart Supercenters, 412 Walmart Discount Stores, 698 Neighborhood Markets and 48 small-format stores as of April 2017, according to the company website. In addition, there are also 662 Sam's Club locations nationwide. The company says it also employs more than 1.5 million associates in the United States, and is the largest private employer in 22 states, according to 24/7 Wall St.

Walmart in New York

Walmart has 116 retail locations in New York State, according to July 2017 figures from the company's website. That number includes 80 Supercenters, 18 Discount Stores, two Neighborhood Markets and 16 Sam's Club locations. Of all of those, 13 Walmart locations are listed as being on Long Island, including this one in Westbury and a Sam's Club in Medford.

Walmart's New York employees

Walmart lists 37,846 workers in New York as of July 2017, with Empire State workers getting an average wage of $14.10 for regular, full-time employees, as of April 2017. According to New York State's Department of Labor, Walmart is in the Top 10 for private sector employment statewide for 2016, and in the Top 10 of every region's top private sector employers -- except for Long Island and New York City.

States with most, fewest Walmart stores

Texas has more Walmart retail locations than any other state, with 584, as of July 2017, according to company statistics. Florida has the second highest (375), followed by California (301). The state with the fewest Walmart retail locations? Vermont, with 6.

Walmart outside the U.S.

Walmart went international in 1991 when Sam's Club opened in Mexico. The company's presence has grown there to 2,412 total retail locations, including 263 Walmart Supercenters and 161 Sam's Clubs. In all, 28 countries have a Walmart-owned brand, with 11,695 stores worldwide, according to the company.

Bigger than Belgium

Walmart lists its total worldwide revenue in the fiscal year ending Jan. 31, 2017, as $485.9 billion. According to the World Bank, the gross domestic product of Belgium $466.3 billion, and Walmart's revenue would place it just below Sweden for 23rd place if it were a country.

As many as Houston

With 2.3 million employees, Walmart has nearly as many people on payroll as the estimated 2016 population of the incorporated place of Houston, Texas -- 4th largest city in the United States. Its U.S. employee total of 1.5 million is about the size of San Antonio, Texas, which is 7th largest in terms of incorporated places for 2016.

Wages controversy

As America's largest employer with over 1.5 million workers, Walmart has faced questions and protests over its pay rate. In 2016, the company announced it raised wages to 1.2 million employees -- the company called it one of the largest single-day private-sector pay increases ever. The company listed its current average in 2017 for a full-time hourly wage at $13.85.

260 million shoppers

Walmart says on its website it gets 260 million shoppers each week, which is about the population of Indonesia. That number would be the fifth-largest country in the world by population.


One of the most recognizable signs of Walmart was "Smiley," who was part of the chain's rollback promotions from 1990 to 2006. However, the logo faded away from stores and eventually became part of a trademark lawsuit with a Belgian designer in 2009. The suit was settled in 2011, and it allowed the company to use the logo in stores. "Smiley" was brought back in 2016.

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Equivalent to Wal-Mart,Target,K-Mart stores in France,Belgium & U.K.?

I would guess that there are chain stores in these countries equivalent to the above (if not the same ones perhaps)I am taking Ricks advice and traveling with a carry-on only so knowing what stores to ask for to buy locally and inexpensively to meet my needs would be a big help.For example I will be walking around battle sites,(Verdun,Ypres etc:)in the Fall so I intend to buy a pair of cheap water-proof boots (Wellingtons?)and leave behind when I return as well as toiletries and such like items. Suggestions?

Well for the UK the obvious Wal-Mart-alikes are Tesco and ASDA. ASDA were actually bought by Wal-Mart in the late '90s but, IMO, Tesco are closer to Wal-Mart from a shopper's point-of-view.

In France Carrefour are the big name hypermarket.

Asda (think Walmart), Sainsburys, Tesco are three that come to mind. There are more. Hope others join in.

Definitely Carrefour in France. In Belgium the main supermarket chains in my experience are GB (owned by Carrefour) and Delhaize.

The well-known cheap clothing chains in France are Monoprix, Prisunic and Tati.

Carrefour also operates in Belgium. They own the GB chain, which is closer to an elaborate convenience store, and they also have the full hypermarkets. The comparison to Walmart is apt, except for the food, which is MUCH better than Walmart. For cheap clothes, you'll also find C&A (pronounced "Say en ah" locally) everywhere.

Hema is a GREAT store in the Netherlands - has everything. It may be in Belgium too.

I'll add Marks & Spencer as a UK equivalent to Target. Back a long time ago I bought a couple of tweed jackets on sale at an M&S in Bath - they're still holding up fine (if you excuse the British double vent in the back). Usually there's a good quick grocery in the basement somewhere as well.


My suggestions are all for the UK:

ASDA is like walmart. I feel like Sainsbury's and Tesco is more like a grocery store than a sell-everything-you-need store. Morrison's is another store like that.

There is also a place called Argos (also delivers throughout UK, but there are many locations). It's an interesting concept. You can buy everything (literally everything) except food/things that expire...anything from a treadmill to clothes hangers to computers. They have a catalog in the store and you pick things and they are brought out to you in about 15 minutes. It's a pretty cheap store too.

One thing about Marks and Spencer/Target comparison is that it doesn't quite fit in with price aspect. M&S is a good dept. store and the food hall is excellent but price wise it's not really in the Target/K-Mart league. Food wise it's noticeably more expensive than ASDA and Tesco and mildly more expensive than Sainsbury's.

Not quite "Walmart" but in France, I like Monoprix. You can get some groceries, cheap clothes, beachwear, seasonal stuff (folding chairs, picnic basket, cooler, etc.) there pretty cheap. Also, if I want a cheap lunch, I'll pick up a sandwich, pastry and a drink at Monoprix and walk to a park to eat it.

In France, food/drink-wise, try Lider Price.


"Hema is a GREAT store in the Netherlands - has everything. It may be in Belgium too." You are correct. A conveniently placed Hema store once saved me from getting drenched... sometime in Europe, it can be more difficult than you might think to find an umbrella at the drop of a hat.

This topic has been automatically closed due to a period of inactivity.

Walmart Proves Planned Economies Work

Dirk Van den Berghe, CEO of Walmart Asia and former CEO of Delhaize, has left the world's largest retail group and is returning to Europe.

20 years as CEO

Walmart has confirmed the news: "After six years at Walmart, Dirk Van den Berghe, executive vice president, global sourcing and regional CEO of Asia, has decided to retire in March 2021 to spend more time with family in Europe", a spokesperson told Fashion Network.

From 2014 onwards, Van den Berghe held various positions at Walmart: first as regional CEO for Canada, then as top executive of Walmart China and finally as CEO for the Asian market. It was partly under his leadership that Walmart took a majority stake in Flipkart, the leading e-commerce platform in India, in 2018. Along with a number of other top executives from the American company, Van den Berghe has also sat on Flipkart's board of directors since then. It is expected he will also resign from that position.

The Belgian has previously worked at Unilever and Delhaize, where he held the position of CEO of Delhaize Belgium between 2012 and 2014. As such, he presided over Delhaize's attempts to change its focus towards improving its price image. In his 36-year long career, Van den Berghe has held the title of CEO for a total of twenty years.


Belgium walmart



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Why Walmart Failed in UK?


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