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Picture quality like no other
See every color as it was intended
The Wall delivers every detail exactly as it was intended, bringing pictures to life in immaculate quality never seen before. From the deepest blacks to the brightest whites, experience colors in their purest form. Picture quality without compromise – every time.Learn more
Enrich every image, every experience
The Wall doesn’t just show content, it improves it. Regardless of the source, take any picture to the next level for a perfect view of reality in any size. Image-by-image, pixel-by-pixel, enhance every detail and eliminate any interference. Achieve optimum picture quality for a truly immersive experience – without limits.Learn more
Infinitely expandable any way you can imagine
Intelligent installation, full flexibility
Configure The Wall exactly how you want in any environment, with flexible design not constrained by size, shape or structural limits.Learn more
Expand the possibilities without boundaries
Built for any business scenario
The Wall is not just a screen, but provides a total display solution for any business scenarios to save your valuable time and cost.Learn more
Expand the possibilities without boundaries
Showcase vehicle design and performance in stunning visual clarity, at scale, that compels customers to get behind the wheel that same day.
Ensure decision makers are empowered with secure, crystal clear information in real-time, supported by 24/7 performance.
The Wall is the standout centerpiece for any lobby or boardroom, allowing you to highlight your values and communicate in profound ways.
Lure customers into stores and increase revenue with eye-catching branding and experiential walls integrated into overall store designs.
Distinguish your residence and intrigue guests with an elegant centerpiece engineered to defy the limits of visual innovation.
The Wall is built for any studio environment, ensuring accurate and efficient content during any live broadcast or virtual production for a smooth, seamless delivery.
IW008A*P0.84 product will be
released in Q3.
- 1.26 mm Pixel Pitch
- 1,600 nit / 800 nit (Peak / Max)
- Contrast Ratio 24,000:1
- LED HDR / HDR10+ support / AI Picture
- Video Rate 100/120 Hz
- EMC Class B, TUV Eye Comfort
- 640 x 360 pixels (LxH, per cabinet)
- 1.68 mm Pixel Pitch
- 1,400 nit / 1,000 nit (Peak / Max)
- Contrast Ratio 21,000:1
- LED HDR / HDR10+ support / AI Picture
- Video Rate 100/120 Hz
- EMC Class B, TUV Eye Comfort
- 480 x 270 pixels (LxH, per cabinet)
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Samsung’s 2021 The Wall Is Now Available Worldwide
The Wall’s colossal screen measures in at over 1,000 inches, creating an expansive canvas for showcasing content
Samsung Electronics today launched the 2021 model of its boundary-pushing modular display The Wall (Model Name: IWA) globally. With the new AI processing technology, upgraded 120Hz frame rates, and versatile installation options, this year’s The Wall once again reimagines display technology to give businesses boundless flexibility to showcase content.
“Samsung is dedicated to creating the most innovative displays for those at the forefront of video creation and brand experiences,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “The 2021 The Wall is our most immersive and versatile display yet, giving businesses complete control to create their dream environments.”
A new Micro AI Processor instantly analyzes and optimizes every frame of the video to deliver the best picture quality possible. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Micro AI Processor can optimize picture quality up to 8K resolution, enhancing contrast and removing noise.
The Wall’s Black Seal Technology blankets the screen with perfect uniformity, creating a seamless canvas for purer black levels with enhanced depth delivering unparalleled contrast and immaculate detail. With 1,600 nits peak brightness, The Wall provides clear images that stand out even in bright room environments. Ultra Chroma technology produces narrower wavelengths that create RGB colors twice as pure1 and more accurate than conventional LEDs. Each LED is now up to 40% smaller,2 increasing the pure black space between pixels for enhanced color uniformity and higher picture contrast.
This year’s model is easier to install thanks to new wireless docking connections and a bezel-less design, resulting in a cabinet depth half as deep as before.3 With modular technology, The 2021 The Wall can be installed in a variety of positions, including concave, convex, ceiling, hanging, inclined and L-type. In addition, users only need to adjust once per cabinet with Factory Seam Adjustment, eliminating module-by-module adjustment and saving time.
The 2021 model offers its most detailed picture yet with the industry’s first 8K resolution with a 120Hz refresh rate and Simple 8K playback. The Wall can be configured horizontally for up to 16K resolution with a 15,360 x 2,160-pixel arrangement.4 Its massive screen measures in at over 1,000 inches, creating a completely expansive canvas for showcasing content.
The Wall comes built with Micro HDR and Micro Motion features, featuring 20-bit processing to deliver a consistent picture quality that is suitable across commercial environments for a smooth viewing experience regardless of location. The screen also includes four picture-by-picture screens (PBP), allowing for four different content sources, all of which can be displayed simultaneously in 4K resolution. The 4-PBP function can be used for business purposes where multi-screens are needed.
All of The Wall’s features are delivered with safety top of mind. TÜV Rheinland awarded its Eye Comfort Certification for minimized blue light emission, while its EMC Class B certification minimizes electromagnetic waves for safe installation in homes.
Samsung’s 2021 The Wall is available in select markets around the globe starting today. For more information, please visit: https://displaysolutions.samsung.com/the-wall.
1 Figure is based on internal testing standards against Samsung’s conventional LED Signage.
2 Compared to 2020 model.
3 Compared to 2020 model.
4 For a regular design, 16:9 ratio, 8K resolution (7,680 x 4,320) is supported.
※ All images attached in the press releases published on Samsung Newsroom are also available on Samsung Newsroom's Media Library.
Samsung is releasing a new version of The Wall, its massive modular MicroLED display. Measuring in at over 1,000 inches in size, the new “IWA Series” display is aimed at businesses and commercial applications rather than homes, and Samsung’s promotional images showcase it being used as a huge display in a retail environment. The display is available in “select markets” from today, but Samsung’s press release doesn’t publicly list a price.
Improvements for this year’s display include LEDs that are up to 40 percent smaller than last year, which Samsung says should lead to higher contrast and better color uniformity. The purity of The Wall’s colors has also been improved over the 2020 model, and Samsung boasts that it’s got a new AI processor that further improves picture quality and contrast, and removes noise. Docking connections have an improved, wireless design, and the display’s depth has been cut in half.
The display has an 8K resolution with a 120Hz refresh rate, and because it’s made up of modular panels, it can be arranged in a number of different configurations, including an ultrawide 15,360 x 2,160 16K resolution. Samsung says the new 2021 model can be arranged to be concave, convex, or installed in other positions like being hung, mounted to a ceiling, or installed in the shape of an “L.”
The new IWA Series of The Wall is Samsung’s latest display to use its MicroLED technology, which relies an array of self-emissive LEDs to create its image, rather than an LCD layer like most traditional TVs. It means that the panels can create better black levels by turning off pixels entirely, similar to the effect you’ll see from an OLED TV but without OLED’s traditional limitations like the risk of burn-in and lower peak brightness than LCD panels. Samsung says its latest version of The Wall has a peak brightness of 1,600 nits, while the best of LG’s OLEDs still peak at under 1,000.
While The Wall is an attempt to sell massive MicroLED displays to commercial customers, Samsung has also started including the technology in traditionally-sized TVs for the rest of us. At this year’s CES it announced a 110-inch MicroLED TV, and it later expanded this range to include 76 to 99-inch models. These are still massive TVs, to be sure, but at least they should fit on a wall in your house, unlike Samsung’s colossal 1000-inch monster.
Samsung The Wall TV: what you need to know
Samsung's The Wall has been a titan of the tech expo circuit in the past few years. First debuted at Samsung's First Look event at CES 2017, and releasing in varying sizes and iterations in the years since, it's only now that Samsung's modular MicroLED display is starting to feel close to a reality for many home cinema enthusiasts.
First releasing in a 146-inch size, and later in a 292-inch iteration, it's only now in 2021 that we're seeing the set come to more reasonable and commercial sizes. Ahead of CES 2021, Samsung announced a new version of The Wall that would be available in sizes as small as 88 inches – with a screen-splitting video feed feature to help viewers make use of the expansive display.
MicroLED has been touted as a meaningful competitor for OLED, given both technologies are self-emissive – MicroLED having millions of self-emissive LEDs, and OLED having self-emissive pixels, which in both cases leads to exemplar brightness control and contrast.
The technology isn't widely used, but Samsung is certainly making a case for bringing a MicroLED TV into your home with The Wall – with the freedom to create configurations and aspect ratios for your specific home and needs. Here's what we know about the exciting TV range so far.
Cut to the chase
- What is it? Samsung's modular MicroLED TV range, The Wall.
- What's MicroLED? A panel technology that uses millions of self-emissive pixels, meaning they emit their own light rather than using a backlight.
- What sizes is it available in? We've previously seen 146-inch and 292-inch sizes, and 2021 is seeing 88-inch, 99-inch, and 110-inch models hit the market.
- How much is it? Prices are unconfirmed, but expect them to be very high.
- Is this like The Window? The Window is technically a 75-inch MicroLED TV Samsung showed off last year, but it's still a distinct range from The Wall.
Samsung The Wall pricing
We're very interested in what Samsung will deign to sell its The Wall models for, given its been quite guarded about prices in the past.
Estimates put the 146-inch model's cost at around $100,000 (around £73,500 / AU$129,000), but the personalized nature of MicroLED's modular design and the need for professional installation has muddied the waters around what shoppers can expect. We're hoping this increased standardization of sizes will lead to more clarity about pricing and the set configurations The Wall will be available in.
First off, what exactly is MicroLED?
Before we talk about the TV itself, we should first run through what, exactly, MicroLED stands for, and why it’s so crucial to this TV.
MicroLED (also referred to as micro-LED, mLED, and µLED) is a technology that shrinks traditional LEDs to a smaller size, and gives them the ability to produce their own light. Think OLED (organic LED), but take out the organic part.
MicroLED doesn’t require a discrete backlight, and there’s no need for LCD shutters. In turn, this creates a brighter, more contrast-rich television that can turn pixels off individually.
When pressed about the differences between OLED and MicroLED, one Samsung spokesperson after another had the same response: MicroLED has all of the things you love about OLED with none of the tradeoffs.
Specifically, what Samsung is trying to impress on journalists is that the TV has no Everything else problem with handling contrast or black levels, and yet retains the bright, high dynamic range-friendly whites of traditional LED screens.
Of course, OLED's other issue – as with plasma TVs before it – is image burn-in. According to Samsung, because The Wall uses a non-organic substrate, it should never have that problem. Ever.
But perhaps the neatest feature of MicroLED is that The Wall can be connected to other identical models to form ever-bigger screens. According to Samsung, there’s currently no limit to the size of the modular TV you can create, and although signal degradation will occur at a certain point, the spokespeople we talked to said they haven’t seen that happen yet.
The Wall: design and features
The Wall is one of the most fitting names for a TV we may have ever encountered. While most manufacturers might use a scrambled mess of numbers and letters, Samsung has hit the nail on the head with its name.
The Wall, if you haven’t guessed already, is massive. In fact, after seeing it in person the first time, it was hard to imagine it fitting in anyone’s home – even if Samsung is learning how to make the technology more compact. It's still nowhere near a flagship 55-inch size, though.
The Wall is bezel-free, too – it’s edge-to-edge glass. The design decision behind this, we were told, is that when the The Wall is set up next to other units it will look like one seamless image, rather than two TVs working in tandem with bezels interrupting the image.
The modular design also means you can customize the exact shape of the television during installation – part of the reason Samsung has been reluctant to share pricing details in the past. If you're dying for a 4:3 aspect ratio, this is the way to do it – though we expect most buyers will still cleave close to a 16:9 or 21:9 display to cater to the most common forms of TV and film content made today.
If you want to keep several channels on at the same time, too, you can even split the screen into two, three, or four video feeds – ideal for keeping an eye on a smart security camera while you binge Bridgerton, listening to match commentary while the football's on, or plugging in four games consoles and playing on every one simultaneously (this was in the 2021 promo video, yes). You can even adjust the volume for each section.
We have cloud-gazing thoughts about modular TVs you can separate and move into different rooms, but issues with weight, portability and installation will likely keep that from being a reality for quite a while yet.
You're getting 24 million self-emissive LEDs in the 110-model, too, which may not quite have the same precise control as the 33 million self-emissive pixels of a 4K OLED, but should be impressive just the same.
In terms of audio, The Wall uses something Samsung calls Arena Sound – which makes use of center-speakers put behind the screen rather than beneath it, allowing for front-firing audio that Samsung says "travels more freely".
First impressions and early verdict
Before we delve into performance, let’s discuss exactly how The Wall was set up. Because it was a showpiece when we saw it, it was dead-center on the floor, surrounded by security folks, and was stuck playing the same few clips on repeat. While other demos will allow you explore a bit when it comes to content, The Wall was showcasing only the most impressive content.
When we first set our eyes on Samsung's The Wall back in 2017, it was a showpiece, surrounded by security folks, and was stuck playing the same few clips on repeat. Despite this, it was still easy to see the technology's potential.
Just as Samsung promised, The Wall was (at that time) brighter than anything we had ever seen – even brighter than the 1,600-2,000 nit Samsung Q9F QLED TV that was shown off at CES the year before.
Thankfully, it’s not just our eyes bugging out – at the time, Samsung’s VP of TV Marketing, Andrew Sivori, called The Wall “one of the brightest panels Samsung has ever made”. This additional brightness coupled with MicroLED’s ability to drop down to near absolute black made for some stunning images.
It's obviously been a few years since then, but the basics of the technology were impressive even in 2017, and Samsung has only been honing The Wall in that time.
While we need to hold off on making any definitive claims about this year's iteration of The Wall TV until we put one through our tests for a review, it's certainly getting hard to ignore MicroLED as an incoming panel technology, or The Wall as a display for those after a unique home cinema experience.
- Check out all of TechRadar's CES 2021 coverage. We're remotely covering the online-only show to bring you all the breaking tech news and launches, plus a smattering of hands-on reviews.
Wall samsung tv
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